Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous.Everything You Need to know about future of digital Marketing in India is explained in this article.

The biggest thing for the future of digital marketing is integration of social networks. Google and Bing have already integrated social networks into their search engines.

To get into Digital Marketing, you need to identify your interests and strengths in order to make a right decision to specialize into a particular area of Digital Marketing.

While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 40% growth rate.

The most remarkable point is that this growth rate is not going to be stagnant in the coming years. Every day a new online start up born and they need marketing.

Digital marketing jobs related to  SEO, PPC, SMO, SMM and Affiliate Marketing you can search on sites like Naukri.com, Indeed.com, and Shine.com. There is huge scope of jobs in Digital marketing for making your future better.

The candidate must be a complete internet-freak!. He should have more than a basic knowledge about the internet and should have a strong presence in it. They should be creative and understand how to create strategies which are campaign-specific in order to make future in digital marketing.

Digital Marketing Areas where you can choose your career-

1. SEO (Search Engine Optimization):

With help of SEO, using on-page and off-page optimization you can rank on first page of organic search results of Search Engines Like, Google, Bing and Yahoo, without spending any amount. With Organic SEO your results show long lasting 24*7 for your potential users.

Company hires SEO executives who make sure that the company’s website is all over the web. SEO executives are responsible for getting traffic on the website and improving the Google rankings.

They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them etc.

2. SMO (Social Media Optimization):

Social media optimization increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content.

Social media optimization helps drive traffic to your website or blog, makes it easier for others to share with their circle of influence.

To build community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily.

It’s very important for branding any business through social media sites like Facebook, Twitter, Google +Plus, Pinterest and LinkedIn. With Help of Better optimization you can easily reach to uncountable audience.

3. SEM (Search Engine Marketing):

SEO and SEM interchangeably and although these two terms may have once had a very close origin and meaning, today they are distinct from one another.

Google describes SEM as – “The use of online advertising on search engine results pages to help visitors find your website.

SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).”

PPC ads are used for Instant reach of Business to potential customers on search results and Display ads are used for branding and target any business on Publisher websites.

These results show up as sponsored ads at the top or side of the organic search results.

4. SMM (Social Media Marketing):

Social Media Marketing is gaining a lot of popularity with social media sites like Facebook, Twitter, LinkedIn, Pinterest and others. A good digital marketer should know how to harness the power of social media to market the brand image of the company.

5. Email Marketing:

To engage your customers and leads with your brand, many organizations send periodic newsletters, email campaigns, autoresponders to its subscribers in order to keep them updated with new products/services added or anything worth sharing.

6. Mobile Marketing:

Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.

7. Web Analytics

Web Analytics is a very interesting aspect of digital marketing which involves traffic analysis, business and market research and enhancing the website traffic. For instance, Google Analytics gives a great insight into how your website is working.

Web analytics is a generic term meaning the study of the impact of a website on its users. E-commerce companies and other website publishers often use Web analytics software to measure such concrete details as :

• How many people visited their site.
• How many of those visitors were unique visitors.
• How they came to the site (i.e., if they followed a link to get to the site or came there directly)
• What keywords they searched with on the site’s search engine.
• How long they stayed on a given page or on the entire site.
• What links they clicked on.
• When they left the site.